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Website Redesign – Decision First Technologies

Website Redesign

Decision First Technologies

Client:
Decision First Technologies
www.decisionfirst.com

Decision First Technologies is a BI Strategy company based in Atlanta, GA. Working directly with the internal marketing team, we provided consulting, UX design, and development.

Project:
Website Redesign and Development

The Challenge:
Their previous website was built several years ago. To help position them as the leader in the BI space, we identified several problems that needed to be solved:

  • An outdated design made them appear less professional than their competitors
  • Website copy needed to reflect their current positioning
  • The old site was built on an outdated CMS
  • The site relied on Flash-based content without any fall back for mobile devices
  • The site was non-responsive, causing a bad user experience on mobile

The Solution:
We worked with the DFT marketing team to deliver the new website, which included:

  • Revised site map and wireframes
  • Updated and targeted copy
  • Complete redesign to improve user experience and the company’s standing in the BI space
  • WordPress platform that allowed them to easily manage their content
  • Responsive website for a great mobile experience