Branding

Client:
Hog Mountain – A General Store For Men

Remember your favorite pair of jeans, that prized, soft leather jacket that people asked you about on the street, your cherished boots that looked like they’d been run over by a truck? That’s what Hog Mountain sells.

Just like the name says, Hog Mountain is a general store for men. The improbable love child of LL Bean, Barney’s New York and your local hardware store, they offer basic, classic items in every category for men.

Project: 
Branding and Graphic Design

We worked with Jess Draper, the owner of Hog Mountain, to create a rustic but modern brand identity.